We handle the entire outbound process — finding your ideal customers, reaching them via cold email and LinkedIn, qualifying their interest, and booking them directly on your calendar. You get a full pipeline without hiring a single SDR.
The real cost of doing this yourself vs. outsourcing to Falqen.
| Factor | In-House SDR | Falqen Agency |
|---|---|---|
| Monthly cost | $6,000–10,000 | $2,000–8,000 |
| Time to launch | 60–90 days to hire | 7–14 days |
| Infrastructure setup | You manage it | We handle it |
| Ramp-up time | 3–6 months | 2–4 weeks |
| Expertise | One person's skills | Full team + systems |
| Scale up/down | Hire or fire | Adjust monthly |
| Risk | High (bad hire) | Low (results or leave) |
If you sell to other businesses, we can build your pipeline.
A B2B lead generation agency handles the outbound prospecting process for you — finding your ideal customers, reaching out to them via email or LinkedIn, and qualifying them until they're ready to talk to your sales team. The best agencies don't just deliver lists — they book meetings directly on your calendar.
In-house SDR: $6,000–10,000/month (salary + tools + management overhead). Agency model: $2,000–8,000/month depending on volume. Most B2B companies see 3–5x ROI on agency lead generation within the first 90 days when their average deal size is over $3,000.
Inbound relies on content, SEO, and ads to attract buyers to you — this takes 6–12 months and requires ongoing investment. Outbound lead generation means we go directly to your ideal customers and start conversations. Results within 2–4 weeks, not 6–12 months.
On average, clients generating 10,000 emails/month with a 4% reply rate and 10% conversion to meeting see 40 replies and 4 booked meetings. Volume and quality of your ICP are the main variables. We provide a realistic projection based on your specific business before you start.
Yes, but with caveats. Early-stage companies need a clear value proposition and at least one strong case study or reference client. Outbound works best when there's a proven offer. If you're still validating product-market fit, we recommend a smaller test campaign first.
Primary KPI: qualified meetings booked per month. Secondary: reply rate, positive reply rate, and meeting-to-opportunity conversion. We send weekly reports showing every metric. If reply rates drop below threshold, we iterate on copy, targeting, or offer angle within 48 hours.
Tell us your ICP and deal size. We'll tell you exactly how many meetings we can generate per month.
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